InKo Centre is delighted to support an international conference on
Asian Cultural Industries organised by the Centre for the Study of
Culture and Society in Bangalore in December 2010.
The Culture Industries and Diversity in Asia (CIDASIA)
research programme of the Centre for the Study
of Culture and Society (CSCS) is organizing the
International Conference on Asian Culture Industries on
21 and 22 December 2010 in Bangalore. The event is
a part of the larger attempt by CSCS to encourage the
study of cultural and intellectual flows between Asian
countries. The conference is supported by The Japan
Foundation and InKo Centre.
The conference will focus on the post-1990 period
when for different reasons including underground
circulation of cultural commodities in international
markets, systematic efforts began to be made in these
countries to export entertainment. The circulation
of cultural commodities in contexts other than those
of their production draws attention to the hitherto
under-researched area, namely the increased interface
between culture and economics. In a global context
where cultural production and consumption are
engines of the economy, the manner in which cultural
commodities flow, the resistances they encounter,
the ways in which they are localized, transformed,
and engender new cultural practices and have social
and economic consequence that are completely
unanticipated by the production centre are issues the
conference will address.
The conference will bring together senior scholars as
well as younger researchers from across Asia, Europe
and USA to discuss:
Recent developments in cinema, television, pop
music, animation and gaming in the Asia region;
History of entertainment industries and government
policy in Asia in general and India, South Korea and
Japan in particular.
The primary intention of the conference is to explore
the possibility of comparative studies of entertainment
industries in Asia, drawing attention to the two way
movement of cultural commodities in these countries.
An interesting feature of the conference is the focus on Korea. There will be a panel on the circulation
and impact of Korean popular culture in Eastern and
Northeastern India. Additionally, there will be papers
devoted to the comparative analyses of Korean,
Japanese, Mainland Chinese and Taiwanese pop culture.
Some of the key issues that will be discussed will be:
Cultural impenetrability. Why do certain markets, especially
Asian markets, prove to be impenetrable to commodities
produced elsewhere? What role does the industrial and
business context of the host market play in determining/
limiting the flow of imported cultural commodities?
Localization. The distribution and exhibition of cultural
objects in new markets, resulting in enthusiastic acceptance,
is often a direct consequence of localization. The
conference will examine the processes of how cultural
imports are rendered familiar and the role played by film
and television industries in the localizing imports through
context-specific publicity campaigns, dubbing, etc
Creation of new subcultures. What new sub-cultures are
formed in host countries and what is their similarity/
difference with their counterparts in the production centre?
These subcultures at times reinforce existing cultural
stereotypes and at other times seriously challenge them
(as in the case of Korean drama in Japan, which has
contributed to the changed perception of Korea in Japan).
Invisible and underground markets and ‘Soft Power’. The
relative lack of control over distribution and exhibition and
the rampant circulation of pirated media content in Asia
create a situation in which cultural consumption is actively
facilitated by unauthorized and underground markets. The
conference will seek how entertainment industries grapple
with complex questions posed by unauthorized circulation
of their productions and weather current discussions of ‘soft
power’ adequately account for the actual extent of the
circulation and influence of imported forms?
Dispersal across media formats. The conference would
like to draw attention to the ways in which digital technology
has mediated the circulation of Asian cultural
forms along with examining the new opportunities and
challenges of post-celluloid technologies for entertainment
industries of the region.
- S. Srinivas
For further information about the about schedule and venue please
contact S Srinivas, Senior Fellow & Coordinator, CIDASIA Research
Programme Centre for the Study of Culture and Society- firstname.lastname@example.org